TRADE & HOSPITALITY
Exclusive wines.
Higher margins.
Memorable guest experiences.
Tailored wine programs for fine dining restaurants, luxury hotels and prestige brands seeking to elevate every guest experience while creating enduring business value.
Poured at Burj Al Arab · Jumeirah · Disfrutar · Roger Dubuis, Geneva — and a select circle of the world's finest properties.
Where Dragonglass Pours
Trusted by the world's finest properties
From Michelin-starred restaurants to luxury hotels, prestige brands, and superyachts, discover where Dragonglass elevates the guest experience.
DUBAI • United ARAB EMIRATES
Burj Al Arab
The world's only seven-star setting for an All-World vintage experience.
BARCELONA • SPAIN
Disfrutar
The World's Best Restaurant 2024
3 Michelin Stars
Former elBulli Team
DUBAI • United ARAB EMIRATES
Madinat — Jumeirah
The pinnacle of Arabian hospitality meets the elegance of Dragonglass
Geneva · Switzerland
ROGER DUBUIS
Le Lounge — Genève
Where horological precision meets the art of winemaking — a boutique showcase of rare Dragonglass vintages.
Barcelona · Spain
Nuts Indulgence Club
A wine haven for true connoisseurs showcasing large bottle formats of Dragonglass
Priorat · Spain
Mas d'En Bruno
5-star luxury boutique hotel recognized as the best resort in Europe. An ancestral retreat in the heart of Priorat dating back to 1797.
LAS VEGAS · UNITED STATES
KOMODO
An electric Asian-Latin dining room serving allocation-only pours on the Las Vegas Strip.
Singapore
Stags Head Steakhouse
Singapore's first London-inspired steakhouse at Pan Pacific, Marina Bay.
Singapore
Bistecca Tuscan Steakhouse
A household name known for its 1.1Kg Bistecca alla Florentina
101 Best in the World
Singapore
Artemis Rooftop Grill & Sky Bar
Southern European dining 40 floors above Singapore's CBD, with panoramic views of Marina Bay.
THE DRAGONGLASS TRADE ADVANTAGE
Your wine list should be a profit centre and a talking point — not a supply challenge
Most prestige programs quietly fight the same three battles:
01
Guaranteed Allocation
The wines that define your list are reserved for you, every vintage. Our production is very low and partners are chosen with care so your flagship listing holds.
02
Protected Margins
Trade pricing built to hold your pour cost from the first bottle. A by-the-glass and by-the-bottle margin you can count on — a listing that pours profit.
03
Unique differentiation
All World uniqueness, ultra-low production, all under one brand and a story your team can tell with conviction. From the by-the-glass introduction to flagship cuvees — the kind of pour a guest remembers and requests by name.
Dragonglass is built to solve all three.
Here is how:
PARTNERS ACROSS THE WORLD OF LUXURY
Made for the most exclusive venues where first impressions are everything
Wherever excellence is the standard, Dragonglass earns its place on the table — and every partnership is shaped around how you host.
Fine Dining & Sommelier-Led Restaurants
“The rare pour that sets your wine list apart.”
Guaranteed flagship allocation, protected pour-cost margins. Masterclass training that turns your team into true storytellers.
BEST FOR
Fine dining and chef-driven restaurants, selected wine bars and private dining.
Luxury Hotels & Private Clubs
“One brand, every touchpoint.”
A consistent, sustainable luxury pour — from suite welcome to rooftop bar to members' cellar — optional private label bottlings for signature experiences.
Best for
Five and six-star hotels, private members' clubs and private events.
Luxury Boutiques & Showrooms
“Your brand, expressed in liquid form.”
For luxury watch maisons, supercar showrooms and flagship boutiques: VIP tastings, bespoke gifting, and co-branded private-label bottles that extend the experience well beyond the showroom.
Best for
Luxury boutiques, supercar showrooms, superyachts and private aviation.
The highest standard across the most unique luxury settings.
The Partnership Advantage
Why leading properties choose Dragonglass
From Michelin-starred restaurants to luxury resorts, we provide the foundation for exceptional wine programs.
01
Guaranteed Allocation & Consistency
Secure your wine program with annual volume contracts and vintage futures, ensuring consistent supply of our fine wine selections.
02
Premium Margin
Benefit from exclusive pricing tiers and healthy pour-cost ratios that protect your bottom line while delivering luxury.
03
Guest Wow-Factor
Captivate guests with our "All-World" narrative and comprehensive story cards that empower your sommeliers to create memorable experiences.
04
Co-Brand / Private Label
Elevate your brand with our Private Label Program or collaborative bottlings that reflect your property's unique identity and prestige.
05
Turn-Key Staff Training
Enhance your team's expertise with on-site or virtual Sommelier Masterclasses and private tastings.
06
Sustainable Luxury
Organically farmed, naturally low-yielding, and tended with deep care — a wine that carries genuine respect for the land in every glass.
Limited by Design
Wine Portfolio
Explore our carefully curated selection of Dragonglass wines, available exclusively to our hospitality partners worldwide.
Believers
Voices from the industry
From Michelin-starred restaurants to ultra-luxury boutiques, we provide the foundation for exceptional wine programs.
"Dragonglass has transformed our wine program. The quality is exceptional, and their team's support has been invaluable in creating unforgettable experiences for our guests."
Baptiste Perinel
Chief Commercial Officer
Roger Dubuis
Dragonglass is absolutely fabulous. Really great wine and story behind it. Outstanding packaging! Love it!
Oleksandr Uvarov
Beverage Manager
Jumeirah Hotels & Resorts
Dragonglass wines combine remarkable character with exceptional elegance.
Jeanniefer Gonzalez
Head Sommelier
Grupo Dani García
Dragonglass is a cacophony of strong, rounded flavours and a seemingly everlasting finish.
Jack Middleton
Michelin Star & Super Yacht Chef
MY RIO Superyacht
FROM FIRST POUR TO PARTNERSHIP
Your Journey with Dragonglass
From initial consultation to ongoing partnership, we guide you through every step of elevating your wine program.
1
Discovery Call
We start with an in-depth consultation to understand your venue, clientele, and wine program goals.
2
Sample Kit
Receive a curated selection of our wines to taste and evaluate with your team and guests.
3
Initial Allocation
Secure your annual allocation with flexible terms designed for your business needs.
4
Allocation Scalability
Enjoy continuous support, training, and access to exclusive releases and events.
Before You Enquire
The questions trade partners ask us first
Where Dragonglass Pours
Trusted by the world's finest properties
From Michelin-starred restaurants to luxury resorts and super-yachts, discover where Dragonglass elevates the guest experience.
DUBAI • United ARAB EMIRATES
Burj Al Arab
The world's only seven-star setting for an All-World vintage experience.
BARCELONA • SPAIN
Disfrutar
The World's Best Restaurant 2024
3 Michelin Stars
Former elBulli Team
DUBAI • United ARAB EMIRATES
Madinat — Jumeirah
The pinnacle of Arabian hospitality meets the elegance of Dragonglass
Geneva · Switzerland
ROGER DUBUIS
Le Lounge — Genève
Where horological precision meets the art of winemaking — a boutique showcase of rare Dragonglass vintages.
Barcelona · Spain
Nuts Indulgence Club
A wine haven for true connoisseurs showcasing large bottle formats of Dragonglass
Priorat · Spain
Mas d'En Bruno
5-star luxury boutique hotel recognized as the best resort in Europe. An ancestral retreat in the heart of Priorat dating back to 1797.
LAS VEGAS · UNITED STATES
KOMODO
An electric Asian-Latin dining room serving allocation-only pours on the Las Vegas Strip.
Singapore
Stags Head Steakhouse
Singapore's first London-inspired steakhouse at Pan Pacific, Marina Bay.
Singapore
Bistecca Tuscan Steakhouse
A household name known for its 1.1Kg Bistecca alla Florentina
101 Best in the World
Singapore
Artemis Rooftop Grill & Sky Bar
Southern European dining 40 floors above Singapore's CBD, with panoramic views of Marina Bay.
BECOME A PARTNER
Begin Your Partnership
Tell us about your venue and wine program. Our trade concierge team will craft a personalized proposal for your property.